Colin Donohue | Adwords Consultants, Bing Ads Expert & Google Analytics Agency Certified by Google | Page 2

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Adwords Consultant Corner: What is Remarketing? What is Retargeting?

Using the magic of Google to catch the “one that got away”… You’ve experienced it yourself, an amazing connection you’ve been with only with someone for a brief time, where you found yourself later (even years later) kicking yourself for not inviting them for coffee or getting some way to get in touch with them. […]

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Adwords Consultant? Naw, I Can Do It Myself!

“Google Adwords Doesn’t Work” It puzzles and frustrates me a bit that I hear all the time that Adwords doesn’t work. Wooden-handled shovels don’t work when you pile them up, douse them with gasoline, and light them afire, either. So why do people waste money on Adwords, not knowing what they’re doing, and then complain […]

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“Dude, Where’s my Ad?” PPC Management Tip from Root Deeper Insights

Most Adwords advertisers, and folks in PPC management generally, will encounter some kind of “odd behaviors” in Google. Despite what seems strange on the surface, there is usually a reason why thing happen as they do. Recently in the Google Partners Community agencies were sharing “war stories” of clients who sounded emergency alarms because they […]

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Root Deeper TGIF Tip: Avoiding Sender’s Remorse on Email II, “Sleep On It”

In case you missed it, last week, here: TGIF 12/5/14 30-Second Rule is how to spend 30 seconds to give you a “second chance” to reconsider every email you send.  This week’s tip focuses on both giving yourself a longer time to “think it over” but also looks at choosing email timing to best integrate with your […]

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Bing Ad Pros: Accredited Bing Yahoo Network Expert Agency

Bing Ads Accredited Professional Company #2 in Ohio While there are 15 Bing Accredited Professionals in Ohio, Root Deeper Marketing will soon be the #2 agency in the state for Bing Accredited Pro’s in Ohio. While I already have individual accreditation, I’ll soon be adding a second team-member who just passed her exams! We’ll be […]

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Root Deeper TGIF Tip: “30-Seconds for a Second Chance!”…Avoiding Sender’s Remorse on Email

TGIF Tip: How Do I Stop an Email from Sending? We’ve all done it. Sent that email which we know was a mistake the instant we clicked “send”.  We all remember that “sinking feeling”. What would you give to be able to un-send it? To be able to take it back? Would you invest 30 […]

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Online Marketing Yields $1.5 Billion Black Friday

  According to ComScore, Black Friday yielded $1.5 Billion of sales in the US, and $1 Billion was spent online on Thanksgiving Day alone. Online marketers are celebrating nationwide as Adwords played a big role in stuffing those stockings. But the main take-away is that while Search Engine Marketing and PPC were just an “optional” […]

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Bing Ads: the PPC Small Business Alternative

While Google Ads grab the headlines when people think about Pay Per Click advertising, Microsoft has been quietly consolidating their online ad channels, combining the once-great Yahoo with the shiny-new Bing Ad platform, creating the Yahoo Bing Network.  This platform boasts almost 30% of the US search market, and claims over 4% higher per-user spend […]

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Root Deeper: Featured Adwords Agency in Google Partners Community

  The Google Partners Community is an online community with 21,000 members which was created by Google to foster best practices among small business Adwords agency and freelance Partners. November 5th, 2014 Root Deeper Marketing was featured for our contributions to the forum and promotion of excellence in Adwords Campaign Management! As one of fewer […]

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Do You Need a Small Business Adwords Expert?

In my experience, small businesses can often be “penny wise, pound foolish” when it comes to online marketing.  To understand the role of the Adwords Consultant it’s important to distinguish between “spending” and “investing. Profit-Driven Marketing: Investing not Spending Our company is committed to the new discipline of Profit-Driven Online Marketing.  This means that our […]

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